Leaders in freight innovation

Peregrine is a logistics transport company, whose mission is to be the leader in freight innovation. With years of experience in the freight field, and a continual pulse on breakthrough logistic technologies, Peregrine is your go-to transport partner.

This rebrand I designed provides Peregrine with the strategy and branded elements needed for their next steps in the freight industry.

The updates I made to the logo icon and logo type allow for an easier overall read and also solve scalable issues. The original icon included a tear drop shape as the peregrine eye, causing a negative and emotional response. The revised mark solves this issue. Custom typography gives this logo type a forward motion, which is fitting for this forward-thinking company.

View the full brand guidelines here.